AI Strategie & Implementatie Adviesbureau
Maak werk inspirerend, maak bedrijven onstuitbaar
AI verandert hoe bedrijven werken. Wij helpen je pad met AI te bepalen en maken het samen waar. WAIMAKERS begeleidt bedrijven bij AI: leren, leiden en resultaat onvermijdelijk maken.

8.9/10
Klanttevredenheid
5,000+
Mensen getraind
400+
Projecten geleverd
350+
Bedrijven bediend
Vertrouwd door toonaangevende organisaties













Onze aanpak
Learn. Lead. Make.
We trainen, vormen strategie en maken het waar. Zo realiseren we onze visie: een wereld bouwen waarin AI niet iets is waar mensen bang voor zijn - maar simpelweg hoe ze hun beste werk doen.
Learn
Capability building voor je organisatie
Bouw AI-kennis en -vaardigheden op in je hele organisatie met op maat gemaakte, praktische trainingen die sceptici omtoveren tot ambassadeurs.
- AI Champions Programme
- Agentic Way of Working Programme
- E-learning modules
- Maatwerkworkshops
Lead
Strategie, use cases & routekaart
De meeste organisaties hebben geen gebrek aan AI-ideeën - ze missen helderheid over welke ertoe doen. Wij helpen je leiderschap een strategie te definiëren waar je teams in geloven.
- AI-strategie & Routekaart
- Use Case Discovery Sprint
- Executive Alignment Workshop
- Governance & Verandermanagement
Make
Bouw AI in je processen
Van pilot tot productie in 8-12 weken. We bouwen AI-oplossingen die meetbare impact leveren - te beginnen met quick wins zoals meeting intelligence en e-mailacceleratie.
- Meeting Intelligence
- E-mail Acceleratie
- Tender & Offerte AI
- Custom AI-producten
Zo werken wij
Waarom met ons werken
AI-fanaten
We leven en ademen AI, elke dag; we proberen elke nieuwe tool en technologie. Die obsessie betekent dat we de nieuwste AI-ontwikkelingen vertalen naar echte bedrijfsimpact voor jouw organisatie.
Enthousiaste mensen leveren, geen rapporten
We overhandigen geen strategiedeck om vervolgens weg te lopen. Sterker nog, we zoeken betere manieren dan gewone decks, zoals real-time dashboards. We werken naast je teams totdat ze oprecht enthousiast en zelfverzekerd zijn om AI te gebruiken in hun dagelijks werk.
Extreem maatwerk
Omdat AI zo nieuw is voor velen en de mogelijkheden moeilijk voor te stellen zijn, steken we veel energie in het op maat maken van ons werk, zodat mensen duidelijk zien hoe het hun eigen rol en organisatie ten goede komt - geen generieke 'one size fits all' aanpak. Die specificiteit is wat adoptie laat beklijven.
Wat onze klanten zeggen
Vertrouwd door leiders wereldwijd
“Greg and Wouter inspired our portfolio's leadership team with a clear, practical vision of AI's potential. Their session, attended by over 45 CEOs and chairs, provided hands-on demos that were directly relevant to our companies.
Jo Thomson
Active Partnership Practice Director, 3i Group Plc
“What makes WAIMAKERS so strong is their practical and hands-on approach. What sets them apart is their strong focus on concrete applications. Inspiring and very accessible.
Ingrid de Swart
COO/CTO, Lid Raad van Bestuur, a.s.r.
“Greg and the team did a brilliant job both inspiring our leadership team about the transformative potential of AI and showing us how to move forward with practical, high-impact steps. The biggest shift was realising that this isn't just about tools or software - it's about people, behaviours, and how we work.
Chirag Patel
CEO, Pentland Brands
“While understanding the constraints of a large corporation, Wouter is able to combine deep strategic business acumen with a very hands-on mindset to help accelerate growth and efficiency.
Pierre Tannoux
VP of Marketing, CX Digital Transformation, Henkel Adhesives
“The masterclass with Wouter was an eye-opener for our team. The practical demonstrations and actionable insights on AI applications in manufacturing and sustainability gave us a clear roadmap for implementation.
Krista Walsh
Sustainable Business, Marketing & Communication Manager, Sandvik Group
“The AI inspiration session for our executives and investors was eye-opening. It bridged the gap between AI theory and practical application in our investment processes.
Aukje Wolbert
Investment Manager, Rabobank Investments
“Of all the masterclasses we've participated in at Nordian, this one differed in depth and pragmatism. Truly a blend of visionary and actionable insights, looking forward to our continued collaboration.
Pepijn Post
Operating Partner, Nordian
“The session was a groundbreaking event for Dura Vermeer, demonstrating the immense potential of AI in the construction industry. Over 50 of our team members gained practical insights on how AI can enhance our meeting efficiency, tender processes, and data analysis.
Job Dura
Chairman of the Board, Dura Vermeer
“Engaging with Wouter was a pivotal moment for our leadership team. His deep understanding of AI applications in the FMCG sector helped us identify concrete opportunities.
Peer Swinkels
CEO, Royal Swinkels Family Brewers
“The tailored session for law professionals at Taylor Wessing was nothing short of amazing. The focus on legal-specific AI applications and ethical considerations was exactly what our team needed.
Marnix Geraerts
Corporate Lawyer, TaylorWessing Netherlands
“The engagement has been remarkable. Their involvement has been instrumental in supporting our C-suite in identifying key opportunities by articulating and demoing implications on competitive assets & capabilities.
Casper Fransz
Chief Strategy Officer, Infinitas Learning
“With a team of 8+ AI experts, Wouter and the team helped us craft our AI strategy and then led hands-on execution across critical areas. From boosting our Paid Media conversion rate, generating insights from 60k+ reviews that saved us hundreds of hours, to supporting improved customer service processing time, their impact has been nothing short of transformative.
Kelley Bennett
Chief Commercial Officer, The Step2 Company
“Thanks to the AI solution implemented with the team, we anticipate a 20-30% increase in efficiency across CV handling. Improvements in formatting and evaluation processes have saved us valuable time and boosted accuracy.
Bart Wille
CEO, BlueTrail
“Wouter guided us through a hands-on three-session programme that transformed our understanding of AI and its practical applications for our ethanol trading business.
Arthur Doorenbos
Director, Nedstar
“At our Portfolio Day, the tailored Generative AI presentation by Wouter was an eye-opener for our portfolio companies. The practical demonstrations and real-world examples were invaluable.
Hadewych Cels
Owner, Karmijn Kapitaal
“Wouter presented a workshop at Protix and did it with great professionalism, clarity and depth. His ability to make complex AI concepts accessible to our team was impressive.
Kees Aarts
CEO, Protix
“Harnessing the power of AI for start-up discovery and evaluation is crucial. The sessions helped us understand how to integrate AI into our deal sourcing and due diligence processes.
Marcel Lubben
Investor, Brightlands Venture Partners
“After participating in the training, the value became clear. We now use AI-powered tools daily for research, analysis, and portfolio company support.
Silla Scheepens
Partner, Future Food Fund
“The session on generative AI during the recent Horecapact event was both enlightening and inspiring. The practical approach made AI accessible for our hospitality industry audience.
Tom Perizonius
Director, Horecapact
“The hands-on approach in developing a bespoke AI solution for email classification at Brill showcased their unparalleled expertise in turning AI theory into practical business solutions.
Bas Baas
VP of Technology, Koninklijke Brill
“Over 30 team members have been upskilled in Generative AI, thanks to Wouter's efforts. The training has fundamentally changed how our organisation approaches daily tasks.
Marcel Kerkmeester
Managing Director, LFE
“Wouter's venture capital sessions offered a unique blend of theory and practice. His deep understanding of both AI and the VC landscape made for an incredibly valuable experience.
Sophie Heijenberg
Investor, No Such Ventures
“Wouter's session was a key moment for our team at NV NOM. It helped us understand the practical implications of AI for our investment portfolio and regional development goals.
Marco de Jong
Manager Investeringen, NV NOM
“Wouter's session at the KVB Boekwerk event was both enlightening and inspiring, demystifying digital and AI concepts for over 300 of us.
Eveline Aendekerk
Directeur, Stichting CPNB
“The focused session on sales by the team was inspirational. Their approach to integrating AI into commercial processes gave us concrete next steps.
Arno de Jager
Head of Strategy, Strive by STX
“The hands-on approach has readied more than 40 community members for the AI revolution. The practical workshops were exactly what our tech community needed.
Thijmen and Joeri
Co-founders, Swaev
“De samenwerking is voor de medewerkers bij VMN Media een ware eye-opener. Door de praktische aanpak zien we nu dagelijks hoe AI ons werk efficiënter en creatiever maakt.
Erik Hoekstra
CEO, VMN Media
“The practicality of the masterclass was a refreshing change. It's tailored content like this that elevates our approach at Borski Fund.
Erica van Eeghen
Partner, Borski Fund
“The AI strategy session helped our executive team understand how generative AI can transform our global food travel operations across 35+ countries.
Rolf Geling
CFO UK, Ireland & Netherlands, SSP Group Plc
“In the dynamic landscape of digital transformation and AI product development, Wouter's guidance has been a cornerstone of success for our operations.
Rene Doup
CEO, Elastofirm
Ontmoet het team
30+ AI-experts. Eén missie.
Een team van geobsedeerde practitioners die niet kunnen stoppen met ontdekken en niet kunnen stoppen met delen. Ons multidisciplinaire team combineert tientallen jaren ervaring in AI-strategie, consultancy, engineering, data science en digitale verandering in meerdere sectoren.

Chief Summit Officer
Wouter van Haaften
Founder

Operations Altitude Director
Marco Piazzalunga
Partner / COO

Head of Pathfinding
Greg Nieuwenhuys
Senior Partner

Transatlantic Expedition Lead
Arne Arens
Partner, US

Altitude Strategist
Hidde van den Bergh
Associate Partner

Senior Expedition Guide
Suzanne Legtenberg
Senior Manager

Climb Coordinator
Martine Uijland
Manager

Terrain Strategy Guide
Saskia Milsted
AI Strategy Consultant

Strategy Cartographer
Stephanie Köhlinger
Strategic Consultant

People Peak Guide
Anouk Kooijmans
People Lead

Creative Peak Visionary
Gideon Nagtegaal
Executive Creative Director

Automation Ascent Architect
Maarten Esser
Head of Automations
Laten we samen de eerste stap zetten
Elk AI-traject begint met een gesprek. Vertel ons waar je staat en we denken met je mee.











