About WAIMAKERS
Amsterdam-based AI Strategy & Implementation Consultancy
An Amsterdam-based boutique AI consultancy helping mid-market companies turn AI overwhelm into a clear competitive edge.
Our team consists of obsessed practitioners who can't stop discovering and can't stop sharing. We turn AI overload into clarity, confidence, and momentum for organisations.
Our story
People transform people. That's the only way.
WAIMAKERS started as a group of people who went absolutely deep into AI. Not because someone told us to, but because we could not help ourselves. We tried every tool, tested every model, and pushed what was possible in our own work first. We discovered, we built, and we could not stop sharing what we found.
Whenever we shared that enthusiasm, something interesting happened. Companies wanted to talk. Leaders were genuinely curious about how AI could help their organisation, but they had a real problem: AI is incredibly broad, innovations follow each other at breakneck speed, and determining what actually matters for your business takes serious time and focus. Time that most leaders simply do not have while running a company.
That is where WAIMAKERS comes in. Today, we help enterprises, private equity firms, and mid-market companies across the globe move from curiosity to clarity. With a partner based in London, we work with clients in the UK, across Europe, the United States, Canada, and APAC. We have trained over 5,000 professionals, delivered 400+ projects for 350+ organisations, and maintain an 8.9/10 client satisfaction score. We train teams, shape strategy with leaders, and build real AI solutions that deliver measurable results. We do not hand over a strategy deck and walk away. We work alongside your people until they are genuinely excited and capable.
Meet the team
40+ AI experts, ready to share the spark
A multidisciplinary team that combines decades of experience in AI strategy, consultancy, engineering, data science, and organisational change across multiple industries.
Chief Summit Officer
Wouter van Haaften
Founder
Operations Altitude Director
Marco Piazzalunga
Head of Operations
Head of Pathfinding
Greg Nieuwenhuys
Chair
Altitude Strategist
Hidde van den Bergh
Head of Private Equity
Growth Route Setter
Rens ter Weijde
Head of Commercial Growth
Senior Expedition Guide
Suzanne Legtenberg
Head of Marketing
Climb Coordinator
Martine Uijland
AI Project Lead
Strategy Cartographer
Stephanie Köhlinger
Project Lead
People Peak Guide
Anouk Kooijmans
Head of People & Culture
Basecamp Builder
Sam Hayden
Business Building Lead
Expedition Lead
Douglas Ihre
Manager & AI Project Lead
Signal Fire Keeper
Paul Bothof
AI Marketing Innovation Lead
What we believe
The values that guide everything we do
Obsessed
We live and breathe AI every day. That means we've already tested what works - so you don't waste time on what doesn't.
Why not?
We'd rather try and learn fast than overthink. When we see an opportunity for your team, we move on it.
Prove it
We show, not tell. Expect working prototypes and real results - not just another strategy presentation.
Strong opinions, loosely held
We'll challenge your thinking when it matters - and change our own when the evidence says so. AI moves fast, and so do we.
Share the spark
We believe the best ideas spread. Our goal is to leave your team not just capable, but genuinely excited to keep going.
What makes us different
Most consultancies talk about AI. We live it every day and bring that energy to your organisation.
Practitioners first
We use AI in our own work every single day. Every tool we recommend, every workflow we design - we've tested it ourselves first. That's how we know what actually works.
Learn, Lead, and Make - under one roof
Training, strategy, and implementation in one team. No handoffs between firms, no lost context. We take you from first workshop to working solution.
We stay until it sticks
We don't hand over a strategy deck and walk away. We work alongside your people until AI is embedded in how they work - with real, measurable results to show for it.