12-Week Intensive Programme
Become the AI leader your organisation needs
Bridge technical capability with business strategy. Move from fragmented experimentation to enterprise-wide AI adoption with measurable ROI.
Get a feel for the programme
Beyond Workshops: Building Real AI Leadership
Hands-on skills
Build real AI solutions during each session - from custom assistants to autonomous agents.
Strategic thinking
Learn to identify high-impact AI use cases and build business cases that convince leadership.
Measurable impact
Lead enterprise-wide AI adoption with proven frameworks. In our latest cohorts, 282 professionals applied for 150 places - demand consistently exceeds supply.
Programme curriculum
12-Week AI Champions Programme
Cohort 3 · April 21 - July 7, 2026
Across 24 hours of intense training (12 sessions x 2 hours) taught in English, each session includes extensive homework and resource sharing to maximise your learning and application, making you a true AI champion on behalf of your organisation.
Session 1
Exploring AI capabilities
Discover the full spectrum of AI capabilities through hands-on exploration of leading platforms. Learn how capabilities differ across tools like ChatGPT, Microsoft Copilot, and Claude, and master different prompt techniques for reasoning models versus traditional models.
In practice: learning outcomes
- ✓Explore how Deep Research, Reasoning, and Analysis capabilities differ across ChatGPT, Claude, Microsoft Copilot, and other AI platforms
- ✓Master different prompting techniques for reasoning models versus traditional models
- ✓Understand strategic approaches to selecting the right AI tool for specific use cases
- ✓Develop the executive mindset needed to champion AI adoption across your organisation
Tools covered
Dates and times are confirmed. Session content may evolve as the technology advances.
Download the programme brochure
Get the full overview of sessions, outcomes, and investment details.
What participants say
Trusted by leaders across industries
“Of all the masterclasses we've participated in at Nordian, this one differed in depth and pragmatism. Truly a blend of visionary and actionable insights, looking forward to our continued collaboration.”
Pepijn Post
Operating Partner, Nordian
“The engagement of WAIMAKERS with us has been remarkable. Their involvement has been instrumental in supporting our C-suite in identifying key opportunities by articulating and demoing implications on competitive assets & capabilities. At the same time, their help has accelerated how we operationally deploy GenAI capabilities to learn fast and scale what works.”
Casper Fransz
Chief Strategy Officer, Infinitas Learning
“The WAIMAKERS session was a groundbreaking event for Dura Vermeer, demonstrating the immense potential of AI in the construction industry. Over 50 of our team members gained practical insights on how AI can enhance our meeting efficiency, tender processes, and data analysis. This event has set the stage for innovative developments in our projects.”
Job Dura
Chairman of the Board, Dura Vermeer
“What makes WAIMAKERS so strong is their practical and hands-on approach. What sets them apart is their strong focus on concrete applications. Inspiring and very accessible.”
Ingrid de Swart
COO/CTO, Lid Raad van Bestuur, a.s.r.
“Wouter's session at the KVB Boekwerk event was nothing short of transformative. His ability to demystify digital and AI concepts for 300+ of us was both enlightening and inspiring.”
Eveline Aendekerk
Directeur, Stichting CPNB
“Greg and Wouter from WAIMAKERS inspired our portfolio's leadership team with a clear, practical vision of AI's potential. Their session, attended by over 45 CEOs and chairs, provided hands-on demos that were directly relevant to our companies.”
Jo Thomson
Active Partnership Practice Director, 3i Group Plc
Your instructors
Taught by experienced AI professionals
Wouter van Haaften
Founder & AI strategy lead
Worked with 350+ companies, educated 5,000+ professionals. Host of NL's #1 AI podcast.
Greg Nieuwenhuys
AI strategy partner
Bridges AI strategy with hands-on execution for leadership teams across industries.
Maarten Esser
Head of automations
Specialises in turning AI strategy into working solutions and measurable business outcomes.
Gideon Nagtegaal
Executive creative director
Deep technical expertise in AI agents, workflow automation, and AI-powered development.
Guido Steenbergen
AI enablement manager
Leads sessions on AI-powered development and data strategy. Builds practical tools and workflows with no-code platforms that teams actually use.
Martine Uijland
Client delivery manager
Leads sessions on strategic AI prioritisation. Helps teams map GenAI opportunities across their value chain and build business cases.
Robin Jackson
Programme coordinator
Owns the AI Champions Programme end to end. Leads sessions on building internal AI assistants and manages the Champions community.
Investment
€4,995
per person (excl. VAT)
What's included
- ✓12 intensive hands-on training sessions (2 hours each)
- ✓Exclusive AI Champions community access
- ✓Implementation templates and frameworks
- ✓Annual professional conference
- ✓Ongoing instructor and peer support
Cohort 3: April 21 - July 7, 2026
Tuesday evenings, 19:30-21:30 · Amsterdam + Online
Cohort 2 is Sold Out - Cohort 3 Now Open
Registrations for Cohort 3 are now open. With limited seats available, secure your spot before this cohort fills up too.