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Learn what AI actually changes in your work

From foundational skills to agentic mastery. Hands-on programmes that turn AI curiosity into organisational capability.

Trusted by leading organisations

HEMA
FrieslandCampina
Henkel Adhesives
Sandvik Group
Rabobank Investments
SSP Group Plc
a.s.r.
Pentland Brands
TaylorWessing Netherlands
Dura Vermeer
Royal Swinkels Family Brewers
Bugaboo
Auping
3i Group Plc
Waterland
Rivean Capital
Karmijn Kapitaal
Alteri PE
Borski Fund
Brightlands Venture Partners
No Such Ventures
NV NOM
LFE
Future Food Fund
Infinitas Learning
Koninklijke Brill
Ausnutria
Protix
Stichting CPNB
Eye Care Groep
Nedstar
Strive by STX
Horecapact
Elastofirm
BlueTrail
Boltrics
Swaev
The Step2 Company
VMN Media

5,000+

People trained

8.9/10

Average satisfaction

10-20%

Efficiency gains reported

350+

Workshops delivered

Your learning path

From first prompt to autonomous agents

Every organisation follows this path. We meet you where you are.

Level 1

Better prompts

Learn what AI can do and write effective prompts for your daily work.

Week 1-2

Kickoff · E-Learning

Level 2

Templates & assistants

Build reusable prompt templates and custom AI assistants for your team.

Month 1-2

Prompting Workshops · E-Learning

Level 3

AI workflows

Design end-to-end AI-enabled workflows that reshape how your team operates.

Month 3-6

AI Champions Programme

Level 4

Agent mastery

Build and orchestrate autonomous AI agents that work alongside your team.

Month 6+

Agentic Way of Working

Our programmes

Recommended first step

AI Kickoff Workshop

The starting gun for your company's AI adoption. We begin with a baseline assessment to understand where you are, align management and leadership in focused sessions, then run a half-day workshop (2-4 hours) packed with live AI demos and use cases tailored to your business. By the end, your team is excited, aligned, and ready to move.

In-company, on-site or hybrid Half-day (2-4 hours) + leadership alignment session 10-50 participants
Typical programme elements
  • Baseline AI maturity assessment of your organisation
  • Leadership alignment session with C-suite and management
  • Live AI demos tailored to your industry and business processes
  • Use case identification workshop with prioritisation framework
  • Executive summary report with recommended next steps

Who is this for?

Leadership teams, department heads, and key stakeholders who need to align on AI direction before rolling out to the wider organisation.

Get in touch

Hands-on Prompting Workshops

Laptops open, AI running. Participants work directly with ChatGPT, Gemini, Copilots, and Claude - learning by doing, not by watching. We focus on real tasks from your work so skills stick immediately.

In-company, on-site Full day or 2 × half-day sessions 8-25 participants per session
Typical programme elements
  • Hands-on work with ChatGPT, Claude, Gemini, and Microsoft Copilot
  • Custom prompt templates built around your actual business tasks
  • Multi-model comparison: learn when to use which AI tool
  • Advanced techniques: chain-of-thought, few-shot, and system prompts
  • Personal prompt library each participant takes home
Get in touch

AI Champions & Agentic Way of Working

Two powerful in-company programmes under one roof. AI Champions builds your internal AI leaders over 12 weeks. Agentic Way of Working trains your teams to use AI agents in tools like n8n, Cursor, and Claude Code - moving from assistant to colleague.

In-company, blended (live sessions + self-paced) 12 weeks (AI Champions) / 8 weeks (Agentic WoW) 6-15 champions per cohort
Typical programme elements
  • 12 weekly deep-dive sessions covering AI strategy to implementation
  • Personal AI project with real business impact
  • Peer learning community with ongoing support
  • Agentic tools training: n8n, Cursor, Claude Code, and agent frameworks
  • Graduation with internal AI Champion certification
View AI Champions Programme →View Agentic Way of Working →

E-Learning Platform

€299 per person

Master AI at your own pace. Our self-paced e-learning platform covers everything from AI fundamentals to advanced prompting and agentic workflows - 100+ modules across 3 learning phases.

100+ modules Self-paced Certificate included No tech background needed
Explore E-Learning

Individual Registration Programmes

Not in-company? Join one of our open programmes as an individual. Both the AI Champions Programme and the Agentic Way of Working accept individual sign-ups.

Register for AI Champions Programme Register for Agentic Way of Working

Our approach

90% people, 10% technology

AI training that sticks - because we focus on changing how people work, not just which tools they use.

Your data, not ours

We arrive with working AI assistants built from your actual documents, emails, and processes. Every demo uses your data - never generic examples. Laptops open, AI running, from minute one.

We measure before and after

We poll the room before we start and after we finish. You see exactly how confidence, understanding, and readiness shift - because we can't improve what we don't measure.

Expert rotation

7+ specialists rotate by topic - visual AI, agents, change management, prompt engineering - so you get genuine depth, not one generalist.

What our clients say

Training that delivers results

“Wouter's venture capital sessions offered a unique blend of theory and practice. Engaging with 50 fellow investors from 20+ VC firms, it was clear that WAIMAKERS understands our industry's specifics.

Sophie Heijenberg

Investor, No Such Ventures

“WAIMAKERS's tailored session for law professionals at Taylor Wessing was nothing short of amazing. Their practical insights into AI application within the legal sector were highly relevant and immediately applicable.

Marnix Geraerts

Corporate Lawyer, TaylorWessing Netherlands

“The AI inspiration session for our executives and investors was eye-opening. WAIMAKERS brilliantly tailored their presentation, making complex concepts accessible and relevant for everyone involved.

Aukje Wolbert

Investment Manager, Rabobank Investments

“The focused session on sales by WAIMAKERS was inspirational, especially the concrete use cases tailored for us. Engaging with 50 team members, it amplified our understanding and strategic deployment of AI in sales.

Arno de Jager

Head of Strategy, Strive by STX

“The masterclass with Wouter was an eye-opener. Their in-depth knowledge and hands-on approach are precisely what we needed. We're thrilled to be collaboratively bringing those insights to life.

Krista Walsh

Sustainable Business, Marketing & Communication Manager, Sandvik Group

“Wouter's session was a key moment for our team at NV NOM, offering a hands-on and insightful exploration into the practical uses of AI in Venture Capital.

Marco de Jong

Manager Investeringen, NV NOM

“The masterclass with WAIMAKERS was very insightful. Their ability to translate AI principles into real retail use cases for SSP UK was unique.

Rolf Geling

CFO UK, Ireland & Netherlands, SSP Group Plc

“WAIMAKERS's hands-on approach has readied more than 40 community members to recognise and capitalise on key business opportunities.

Thijmen and Joeri

Co-founders, Swaev

Proven impact

Real results from real training

Across 350+ workshops, we consistently see measurable efficiency gains and high participant satisfaction.

8.7/10

Average NPS across 330+ survey responses

Very practical, well-paced and relevant content.

10-20%

Efficiency gains reported by trained teams

It opens your eyes to what is possible. Anything is possible.

9/10

Would recommend to a colleague

One of the best online workshops I've attended.

Extremely practical, ground-breaking insights, great energy.

Anonymous participant feedback

Training impact

What happens after we leave

Anonymised results from real training programmes.

Enterprise

Custom GPTs created organically post-training

0800+
Energy sector

Training scale-up in 6 months

Pilot team10x scale
Consumer goods

Applicants for 150 programme spots

Invitation only282 applicants
Insurance

Workforce using AI daily post-training

<5%25%

Keep learning - listen to our podcast

Keep building your AI skills with AI, je nieuwe collega - the #1 AI podcast in the Netherlands. Weekly episodes with practical tips, real tools, and no jargon.

Listen now

Frequently asked questions

Build real AI skills across your team

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Turn training momentum into organisational direction.

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WAIMAKERS

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AI Transformation Boutique · Amsterdam

Make work exciting, make businesses unstoppable.

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