1. Introduction

This Cookie Policy explains how WAIMAKERS ("we," "us," or "our") uses cookies and similar technologies on our website waimakers.com (the "Website"). When you first visit our Website, a cookie consent banner allows you to accept or decline non-essential cookies.

2. What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owners.

Types of Cookies

Session Cookies: Temporary cookies that are deleted when you close your browser
Persistent Cookies: Cookies that remain on your device until they expire or you delete them
First-Party Cookies: Cookies set by the website you are visiting (our Website)
Third-Party Cookies: Cookies set by third parties whose services we use on our Website

3. How We Use Cookies

We use cookies on our Website for the following purposes:

3.1 Essential Cookies

These cookies are necessary for the Website to function properly. They enable core functionality such as security, network management, and accessibility. You may not opt-out of these cookies.

Google reCAPTCHA v3: We use Google reCAPTCHA to protect our forms from spam and abuse. This service may collect hardware and software information, such as device data and application data, and send this data to Google for analysis. Learn more about Google's Privacy Policy.
Cookie Consent Preference: We store your cookie consent choice in your browser's localStorage to remember whether you have accepted or declined cookies.

3.2 Analytics Cookies

We use analytics cookies to collect information about how visitors use our Website. This helps us improve our Website and your browsing experience. These cookies are only loaded after you accept cookies via our consent banner.

Vercel Analytics: Collects anonymised data about page views, referral sources, and visitor demographics.
Vercel SpeedInsights: Measures and monitors website performance metrics.
Lfeeder: Identifies companies visiting our website for B2B lead generation purposes. This helps us understand which organisations are interested in our services. Learn more at Lfeeder's website.
Hotjar: Understands how visitors interact with our Website through heatmaps, session recordings, and feedback tools. This helps us improve user experience. You can opt out of Hotjar tracking at Hotjar's opt-out page.

3.3 Marketing and Advertising Cookies

We use these cookies to measure the effectiveness of advertising campaigns. These cookies are only loaded after you accept cookies via our consent banner.

LinkedIn Insights Tag: Tracks conversions, retargets website visitors, and provides insights about our website visitors. This helps us measure the effectiveness of our LinkedIn advertising campaigns. Learn more about LinkedIn cookies.

4. Your Cookie Choices

When you first visit our Website, you will see a cookie consent banner that gives you the choice to:

Accept: All cookies described above will be loaded
Decline: Only essential cookies will be used; no analytics or marketing scripts will load

You can change your preference at any time by clearing your browser's localStorage for waimakers.com and revisiting the site.

5. Managing Cookies in Your Browser

Most web browsers allow you to control cookies through their settings. You can:

Block cookies: Set your browser to block all cookies or just third-party cookies
Delete cookies: Delete cookies that are already stored on your device
Allow cookies: Set your browser to notify you when a website attempts to place a cookie

Here are links to instructions for managing cookies in common browsers:

You can also opt out of specific third-party cookies:

For Hotjar, visit Hotjar's opt-out page
For LinkedIn, adjust your advertising preferences in your LinkedIn account settings

6. What Happens If You Decline Cookies?

If you choose to decline cookies:

Essential cookies will still function as they are necessary for the Website to work properly
No analytics or marketing scripts will be loaded
We will not track your behaviour or serve personalised ads
Your experience on our Website will not be meaningfully affected

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated revision date.

8. Additional Information About Online Tracking

In addition to cookies, we may use other technologies for tracking (only when consent is given):

Web beacons: Small transparent image files used to track conversions
Local storage: Methods like localStorage that store data on your browser (used for consent preferences)

9. Contact Us

If you have any questions about our Cookie Policy, please contact us at:

WAIMAKERS B.V. (trading as WAIMAKERS) Joop Geesinkweg 201-224 1114 AB Amsterdam The Netherlands Email: info@waimakers.com Phone: +31 6 20 08 67 83