From AI confusion to a clear path forward
Most organisations don't lack AI ideas. They lack clarity on which ones matter. We help you find it.
Trusted by leadership teams across industries
140+
AI use cases identified per engagement
100+
Leadership teams guided
350+
Companies served
6-12 wk
From kickoff to boardroom-ready strategy
How we work
Four phases to a strategy that sticks
Not a deck that gathers dust. A prioritised plan your teams believe in - because they helped build it.
Discovery
We interview your people before we propose anything.
4-10 stakeholder interviews to understand your reality
Ideation
Your teams identify the opportunities.
Structured workshops with impact/feasibility prioritisation
Strategy
Not a 100-page deck. A prioritised action plan.
Business case per initiative, governance framework, implementation roadmap
Governance
Change management that sticks, not paperwork.
AI Champions network, adoption planning, steering committee setup
Three ways to get started
AI Strategy & Roadmap
6-12 weeksFull strategy with business case, governance framework, and a prioritised roadmap your board can act on.
What's included
- 4-10 stakeholder discovery interviews
- AI maturity assessment
- Structured ideation workshops with impact/feasibility matrix
- Business case per prioritised initiative
- Governance framework and AI policy draft
- Implementation roadmap with timeline and ownership
- Board presentation support
Best for
C-suite and senior leadership teams who need a prioritised AI roadmap with board-ready business cases.
Schedule Free CallUse Case Discovery Sprint
2-4 weeksFocused sprint to identify and prioritise your top 5-10 AI opportunities - with business cases attached.
What's included
- Intake interviews with key stakeholders
- Facilitated ideation session
- Use case scoring with impact/feasibility framework
- Top 5-10 prioritised use cases with business cases
- Quick-start implementation recommendations
Best for
Teams that want fast clarity on their top AI opportunities without a full strategy engagement.
Schedule Free CallExecutive Alignment Workshop
1-2 daysBoard or C-suite session to align on AI vision, understand the landscape, and commit to action.
What's included
- AI landscape briefing tailored to your industry
- Interactive demo of relevant AI capabilities
- Facilitated discussion on strategic priorities
- Alignment document with agreed next steps
- Follow-up action plan
Best for
Board members and C-suite who need alignment on AI vision before committing to a strategy.
Schedule Free CallEvidence
What happens after our strategy lands
Anonymised results from real strategy engagements.
Use cases identified
Strategy-to-roadmap timeline
Leadership alignment score
Initiatives shortlisted from ideation
Pilot activation rate post-strategy
AI governance adoption
Why us
What makes our strategy different
We've seen what happens when strategy lives on a shelf. Ours doesn't.
Traditional consultancies
WAIMAKERS
Hand over a strategy deck and walk away
We also build what we recommend
Interview your board, write recommendations
Interview your people at every level - let teams identify their own opportunities
Generic AI maturity framework
Strategy built around your competitive landscape, your tools, your people
Separate firms for strategy and execution
One team from vision to production
Proven impact
Real results from real strategy engagements
Across 100+ leadership teams guided, we consistently see measurable strategic clarity and alignment.
140+
AI use cases identified across engagements
The impact/feasibility matrix changed how we prioritise everything - not just AI.
92%
Executive alignment on AI priorities post-engagement
For the first time, our entire leadership team spoke the same language about AI.
6 wk
Average time from kickoff to boardroom-ready roadmap
We went from 50 vague ideas to 5 funded initiatives in six weeks.
This wasn't a strategy deck. It was an action plan our teams actually believed in.
Anonymous client feedback from strategy engagements
What leaders say
From the boardroom
“The engagement of WAIMAKERS with us has been remarkable. Their involvement has been instrumental in supporting our C-suite in identifying key opportunities by articulating and demoing implications on competitive assets & capabilities. At the same time, their help has accelerated how we operationally deploy GenAI capabilities to learn fast and scale what works.
Casper Fransz
Chief Strategy Officer, Infinitas Learning
“While understanding the constraints of a large corporation, Wouter from WAIMAKERS is able to combine deep strategic business acumen with a very hands-on mindset to help accelerate growth and efficiency.
Pierre Tannoux
Vice President of Marketing, CX Digital Transformation, Henkel Adhesives
“At our Portfolio Day, the tailored Generative AI presentation by Wouter was an eye-opener, offering both strategic vision and practical know-how. It was enlightening to see concrete, actionable AI applications that could benefit not just Karmijn Kapitaal but our entire portfolio.
Hadewych Cels
Owner, Karmijn Kapitaal
“Wouter and WAIMAKERS guided us through a hands-on three-session programme, from inspiration to strategy and practical application. This helped us define the key AI use cases in our ethanol trading business and kickstart our transformation.
Arthur Doorenbos
Director, Nedstar
“With a team of 8+ AI experts, Wouter and WAIMAKERS helped us craft our AI strategy and then led hands-on execution across critical areas. From boosting our Paid Media conversion rate, generating insights from 60k+ reviews that saved us hundreds of hours, to supporting improved customer service processing time, their impact has been nothing short of transformative.
Kelley Bennett
Chief Commercial Officer, The Step2 Company
“WAIMAKERS facilitated three dedicated sessions for our team, guiding us through not just the possibilities of AI but also hands-on exercises and strategic planning. Thanks to their support, we now have a concrete action plan to generate real value with Generative AI.
Marten Hatzmann
Global Head of Oilseeds, Managing Director Netherlands, Olam Agri
“WAIMAKERS was able to take a complex topic and break it down into clear, practical steps. With over 50 employees from different departments, Wouter helped us develop an actionable AI strategy that is now ready for execution.
Charlotte Langerak-Visser
CEO, Viscon Group
“WAIMAKERS gave us clarity on where AI can make a real impact within our organisation. It helped us define clear priorities across our business units and translated abstract concepts into tangible use cases. Working with Wouter and WAIMAKERS helped us move beyond just inspiration. The sessions were concrete, focused on logistics-specific workflows, and directly applicable to how we operate at BF Global.
Fons Verbunt
Founder & CEO, BF Global Logistics