The technology trap
Buy licenses, expect magic. Run a workshop, expect change. Hire consultants, expect slides to become capability. All three fail because AI is not something you purchase. It is something you become.
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Field Guide #01 - 30 min read
AI is Not IT
Why generative AI is a business change project, not a technology project
90% of AI pilots never make it past pilot. The gap is not technology. It is leadership, capability, and change.
90%
of AI pilots never scale
7%
of organizations scale AI broadly
+71%
output growth in 12 months
~30s
RFQ screening, down from 2 weeks
Three barriers to adoption
The time paradox, three emotional fears, and a 1.0-point readiness gap between champions and the rest of the organization keep AI stuck in pilot mode.
Build in order
Prompts, templates, workflows, agents. Most organizations sit at level one and try to buy level three technology.
See
The one-page map
An infographic that summarizes the whole guide.
“
Giving every employee an AI license without training is like giving everyone a piano and expecting a concert.
AI is Not IT
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The full whitepaper
Read the first three pages here. The full PDF is available after a short email unlock.
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Listen
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A relaxed conversation walking through the same ideas.
Field Guide Podcast
#01 - AI is Not IT
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