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AI Strategy & Implementation Consultancy

Make work exciting, make businesses unstoppable

The terrain is wild. We help determine your path with AI, and make it happen together. WAIMAKERS guides companies on AI, learning, leading, and making real change inevitable.

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WAIMAKERS - atmospheric mountain landscape at golden hour

8.9/10

Client satisfaction

5,000+

People trained

400+

Projects delivered

350+

Companies served

Trusted by leading organisations

HEMA
FrieslandCampina
Henkel Adhesives
Sandvik Group
Rabobank Investments
SSP Group Plc
a.s.r.
Pentland Brands
TaylorWessing Netherlands
Dura Vermeer
Royal Swinkels Family Brewers
Bugaboo
Auping
3i Group Plc
Waterland
Rivean Capital
Karmijn Kapitaal
Alteri PE
Borski Fund
Brightlands Venture Partners
No Such Ventures
NV NOM
LFE
Future Food Fund
Infinitas Learning
Koninklijke Brill
Ausnutria
Protix
Stichting CPNB
Eye Care Groep
Nedstar
Strive by STX
Horecapact
Elastofirm
BlueTrail
Boltrics
Swaev
The Step2 Company
VMN Media

Our approach

Learn. Lead. Make.

We train, shape strategy, and make it happen. This is how we realise our vision: building a world where AI isn't something people fear or fight - it's simply how they do their best work.

Learn

Capability building for your organisation

Build AI literacy and capability across your organisation through customised, hands-on training programmes that turn sceptics into champions.

  • AI Champions Programme
  • Agentic Way of Working Programme
  • E-learning modules
  • Custom workshops

Lead

Strategy, use cases & roadmap

Most organisations don't lack AI ideas - they lack clarity on which ones matter. We help your leadership define a strategy your teams believe in.

  • AI Strategy & Roadmap
  • Use Case Discovery Sprint
  • Executive Alignment Workshop
  • Governance & Change Management

Make

Build AI into your processes

From pilot to production in 8-12 weeks. We build AI solutions that deliver measurable impact - starting with quick wins like meeting intelligence and email acceleration.

  • Meeting Intelligence
  • Email Acceleration
  • Tender & Proposal AI
  • Custom AI Products

This is how we work

Why work with us

AI lunatics

We live and breathe AI every single day; we try every new tool and technology. That obsession means we translate the latest AI developments into real business impact for your organisation.

Delivering excited people, not reports

We don't hand over a strategy deck and walk away. As a matter of fact, we try to find better ways than ordinary decks, like real-time dashboards, for example. We work alongside your teams until they're genuinely excited and confident to use AI in their daily work.

Extreme customisation

Since AI is so new for many, and the opportunities can be hard to imagine, we put a lot of effort into customising our work, so that people clearly see how it benefits their own role and their organisation, not a generic 'one size fits all' approach. That specificity is what makes adoption stick.

What our clients say

Trusted by leaders across the world

“Greg and Wouter inspired our portfolio's leadership team with a clear, practical vision of AI's potential. Their session, attended by over 45 CEOs and chairs, provided hands-on demos that were directly relevant to our companies.
3i Group Plc

Jo Thomson

Active Partnership Practice Director, 3i Group Plc

“What makes WAIMAKERS so strong is their practical and hands-on approach. What sets them apart is their strong focus on concrete applications. Inspiring and very accessible.
a.s.r.

Ingrid de Swart

COO/CTO, Lid Raad van Bestuur, a.s.r.

“Greg and the team did a brilliant job both inspiring our leadership team about the transformative potential of AI and showing us how to move forward with practical, high-impact steps. The biggest shift was realising that this isn't just about tools or software - it's about people, behaviours, and how we work.
Pentland Brands

Chirag Patel

CEO, Pentland Brands

“While understanding the constraints of a large corporation, Wouter is able to combine deep strategic business acumen with a very hands-on mindset to help accelerate growth and efficiency.
Henkel Adhesives

Pierre Tannoux

VP of Marketing, CX Digital Transformation, Henkel Adhesives

“The masterclass with Wouter was an eye-opener for our team. The practical demonstrations and actionable insights on AI applications in manufacturing and sustainability gave us a clear roadmap for implementation.
Sandvik Group

Krista Walsh

Sustainable Business, Marketing & Communication Manager, Sandvik Group

“The AI inspiration session for our executives and investors was eye-opening. It bridged the gap between AI theory and practical application in our investment processes.
Rabobank Investments

Aukje Wolbert

Investment Manager, Rabobank Investments

“Of all the masterclasses we've participated in at Nordian, this one differed in depth and pragmatism. Truly a blend of visionary and actionable insights, looking forward to our continued collaboration.

Pepijn Post

Operating Partner, Nordian

“The session was a groundbreaking event for Dura Vermeer, demonstrating the immense potential of AI in the construction industry. Over 50 of our team members gained practical insights on how AI can enhance our meeting efficiency, tender processes, and data analysis.
Dura Vermeer

Job Dura

Chairman of the Board, Dura Vermeer

“Engaging with Wouter was a pivotal moment for our leadership team. His deep understanding of AI applications in the FMCG sector helped us identify concrete opportunities.
Royal Swinkels Family Brewers

Peer Swinkels

CEO, Royal Swinkels Family Brewers

“The tailored session for law professionals at Taylor Wessing was nothing short of amazing. The focus on legal-specific AI applications and ethical considerations was exactly what our team needed.
TaylorWessing Netherlands

Marnix Geraerts

Corporate Lawyer, TaylorWessing Netherlands

“The engagement has been remarkable. Their involvement has been instrumental in supporting our C-suite in identifying key opportunities by articulating and demoing implications on competitive assets & capabilities.
Infinitas Learning

Casper Fransz

Chief Strategy Officer, Infinitas Learning

“With a team of 8+ AI experts, Wouter and the team helped us craft our AI strategy and then led hands-on execution across critical areas. From boosting our Paid Media conversion rate, generating insights from 60k+ reviews that saved us hundreds of hours, to supporting improved customer service processing time, their impact has been nothing short of transformative.
The Step2 Company

Kelley Bennett

Chief Commercial Officer, The Step2 Company

“Thanks to the AI solution implemented with the team, we anticipate a 20-30% increase in efficiency across CV handling. Improvements in formatting and evaluation processes have saved us valuable time and boosted accuracy.
BlueTrail

Bart Wille

CEO, BlueTrail

“Wouter guided us through a hands-on three-session programme that transformed our understanding of AI and its practical applications for our ethanol trading business.
Nedstar

Arthur Doorenbos

Director, Nedstar

“At our Portfolio Day, the tailored Generative AI presentation by Wouter was an eye-opener for our portfolio companies. The practical demonstrations and real-world examples were invaluable.
Karmijn Kapitaal

Hadewych Cels

Owner, Karmijn Kapitaal

“Wouter presented a workshop at Protix and did it with great professionalism, clarity and depth. His ability to make complex AI concepts accessible to our team was impressive.
Protix

Kees Aarts

CEO, Protix

“Harnessing the power of AI for start-up discovery and evaluation is crucial. The sessions helped us understand how to integrate AI into our deal sourcing and due diligence processes.
Brightlands Venture Partners

Marcel Lubben

Investor, Brightlands Venture Partners

“After participating in the training, the value became clear. We now use AI-powered tools daily for research, analysis, and portfolio company support.
Future Food Fund

Silla Scheepens

Partner, Future Food Fund

“The session on generative AI during the recent Horecapact event was both enlightening and inspiring. The practical approach made AI accessible for our hospitality industry audience.
Horecapact

Tom Perizonius

Director, Horecapact

“The hands-on approach in developing a bespoke AI solution for email classification at Brill showcased their unparalleled expertise in turning AI theory into practical business solutions.
Koninklijke Brill

Bas Baas

VP of Technology, Koninklijke Brill

“Over 30 team members have been upskilled in Generative AI, thanks to Wouter's efforts. The training has fundamentally changed how our organisation approaches daily tasks.
LFE

Marcel Kerkmeester

Managing Director, LFE

“Wouter's venture capital sessions offered a unique blend of theory and practice. His deep understanding of both AI and the VC landscape made for an incredibly valuable experience.
No Such Ventures

Sophie Heijenberg

Investor, No Such Ventures

“Wouter's session was a key moment for our team at NV NOM. It helped us understand the practical implications of AI for our investment portfolio and regional development goals.
NV NOM

Marco de Jong

Manager Investeringen, NV NOM

“Wouter's session at the KVB Boekwerk event was both enlightening and inspiring, demystifying digital and AI concepts for over 300 of us.
Stichting CPNB

Eveline Aendekerk

Directeur, Stichting CPNB

“The focused session on sales by the team was inspirational. Their approach to integrating AI into commercial processes gave us concrete next steps.
Strive by STX

Arno de Jager

Head of Strategy, Strive by STX

“The hands-on approach has readied more than 40 community members for the AI revolution. The practical workshops were exactly what our tech community needed.
Swaev

Thijmen and Joeri

Co-founders, Swaev

“De samenwerking is voor de medewerkers bij VMN Media een ware eye-opener. Door de praktische aanpak zien we nu dagelijks hoe AI ons werk efficiënter en creatiever maakt.
VMN Media

Erik Hoekstra

CEO, VMN Media

“The practicality of the masterclass was a refreshing change. It's tailored content like this that elevates our approach at Borski Fund.
Borski Fund

Erica van Eeghen

Partner, Borski Fund

“The AI strategy session helped our executive team understand how generative AI can transform our global food travel operations across 35+ countries.
SSP Group Plc

Rolf Geling

CFO UK, Ireland & Netherlands, SSP Group Plc

“In the dynamic landscape of digital transformation and AI product development, Wouter's guidance has been a cornerstone of success for our operations.
Elastofirm

Rene Doup

CEO, Elastofirm

Meet the team

30+ AI experts. One mission.

A team of obsessed practitioners who can't stop discovering and can't stop sharing. Our multidisciplinary team combines decades of experience in AI strategy, consultancy, engineering, data science, and change management across multiple industries.

Wouter van Haaften

Chief Summit Officer

Wouter van Haaften

Founder

Marco Piazzalunga

Operations Altitude Director

Marco Piazzalunga

Partner / COO

Greg Nieuwenhuys

Head of Pathfinding

Greg Nieuwenhuys

Senior Partner

Arne Arens

Transatlantic Expedition Lead

Arne Arens

Partner, US

Hidde van den Bergh

Altitude Strategist

Hidde van den Bergh

Associate Partner

Suzanne Legtenberg

Senior Expedition Guide

Suzanne Legtenberg

Senior Manager

Martine Uijland

Climb Coordinator

Martine Uijland

Manager

Saskia Milsted

Terrain Strategy Guide

Saskia Milsted

AI Strategy Consultant

Stephanie Köhlinger

Strategy Cartographer

Stephanie Köhlinger

Strategic Consultant

Anouk Kooijmans

People Peak Guide

Anouk Kooijmans

People Lead

Gideon Nagtegaal

Creative Peak Visionary

Gideon Nagtegaal

Executive Creative Director

Maarten Esser

Automation Ascent Architect

Maarten Esser

Head of Automations

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WAIMAKERS

Learn. Lead. Make.

AI Transformation Boutique · Amsterdam

Make work exciting, make businesses unstoppable.

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