AI Strategy & Implementation Consultancy
Make work exciting, make businesses unstoppable
The terrain is wild. We help determine your path with AI, and make it happen together. WAIMAKERS guides companies on AI, learning, leading, and making real change inevitable.

8.9/10
Client satisfaction
5,000+
People trained
400+
Projects delivered
350+
Companies served
Trusted by leading organisations













Our approach
Learn. Lead. Make.
We train, shape strategy, and make it happen. This is how we realise our vision: building a world where AI isn't something people fear or fight - it's simply how they do their best work.
Learn
Capability building for your organisation
Build AI literacy and capability across your organisation through customised, hands-on training programmes that turn sceptics into champions.
- AI Champions Programme
- Agentic Way of Working Programme
- E-learning modules
- Custom workshops
Lead
Strategy, use cases & roadmap
Most organisations don't lack AI ideas - they lack clarity on which ones matter. We help your leadership define a strategy your teams believe in.
- AI Strategy & Roadmap
- Use Case Discovery Sprint
- Executive Alignment Workshop
- Governance & Change Management
Make
Build AI into your processes
From pilot to production in 8-12 weeks. We build AI solutions that deliver measurable impact - starting with quick wins like meeting intelligence and email acceleration.
- Meeting Intelligence
- Email Acceleration
- Tender & Proposal AI
- Custom AI Products
This is how we work
Why work with us
AI lunatics
We live and breathe AI every single day; we try every new tool and technology. That obsession means we translate the latest AI developments into real business impact for your organisation.
Delivering excited people, not reports
We don't hand over a strategy deck and walk away. As a matter of fact, we try to find better ways than ordinary decks, like real-time dashboards, for example. We work alongside your teams until they're genuinely excited and confident to use AI in their daily work.
Extreme customisation
Since AI is so new for many, and the opportunities can be hard to imagine, we put a lot of effort into customising our work, so that people clearly see how it benefits their own role and their organisation, not a generic 'one size fits all' approach. That specificity is what makes adoption stick.
What our clients say
Trusted by leaders across the world
“Greg and Wouter inspired our portfolio's leadership team with a clear, practical vision of AI's potential. Their session, attended by over 45 CEOs and chairs, provided hands-on demos that were directly relevant to our companies.
Jo Thomson
Active Partnership Practice Director, 3i Group Plc
“What makes WAIMAKERS so strong is their practical and hands-on approach. What sets them apart is their strong focus on concrete applications. Inspiring and very accessible.
Ingrid de Swart
COO/CTO, Lid Raad van Bestuur, a.s.r.
“Greg and the team did a brilliant job both inspiring our leadership team about the transformative potential of AI and showing us how to move forward with practical, high-impact steps. The biggest shift was realising that this isn't just about tools or software - it's about people, behaviours, and how we work.
Chirag Patel
CEO, Pentland Brands
“While understanding the constraints of a large corporation, Wouter is able to combine deep strategic business acumen with a very hands-on mindset to help accelerate growth and efficiency.
Pierre Tannoux
VP of Marketing, CX Digital Transformation, Henkel Adhesives
“The masterclass with Wouter was an eye-opener for our team. The practical demonstrations and actionable insights on AI applications in manufacturing and sustainability gave us a clear roadmap for implementation.
Krista Walsh
Sustainable Business, Marketing & Communication Manager, Sandvik Group
“The AI inspiration session for our executives and investors was eye-opening. It bridged the gap between AI theory and practical application in our investment processes.
Aukje Wolbert
Investment Manager, Rabobank Investments
“Of all the masterclasses we've participated in at Nordian, this one differed in depth and pragmatism. Truly a blend of visionary and actionable insights, looking forward to our continued collaboration.
Pepijn Post
Operating Partner, Nordian
“The session was a groundbreaking event for Dura Vermeer, demonstrating the immense potential of AI in the construction industry. Over 50 of our team members gained practical insights on how AI can enhance our meeting efficiency, tender processes, and data analysis.
Job Dura
Chairman of the Board, Dura Vermeer
“Engaging with Wouter was a pivotal moment for our leadership team. His deep understanding of AI applications in the FMCG sector helped us identify concrete opportunities.
Peer Swinkels
CEO, Royal Swinkels Family Brewers
“The tailored session for law professionals at Taylor Wessing was nothing short of amazing. The focus on legal-specific AI applications and ethical considerations was exactly what our team needed.
Marnix Geraerts
Corporate Lawyer, TaylorWessing Netherlands
“The engagement has been remarkable. Their involvement has been instrumental in supporting our C-suite in identifying key opportunities by articulating and demoing implications on competitive assets & capabilities.
Casper Fransz
Chief Strategy Officer, Infinitas Learning
“With a team of 8+ AI experts, Wouter and the team helped us craft our AI strategy and then led hands-on execution across critical areas. From boosting our Paid Media conversion rate, generating insights from 60k+ reviews that saved us hundreds of hours, to supporting improved customer service processing time, their impact has been nothing short of transformative.
Kelley Bennett
Chief Commercial Officer, The Step2 Company
“Thanks to the AI solution implemented with the team, we anticipate a 20-30% increase in efficiency across CV handling. Improvements in formatting and evaluation processes have saved us valuable time and boosted accuracy.
Bart Wille
CEO, BlueTrail
“Wouter guided us through a hands-on three-session programme that transformed our understanding of AI and its practical applications for our ethanol trading business.
Arthur Doorenbos
Director, Nedstar
“At our Portfolio Day, the tailored Generative AI presentation by Wouter was an eye-opener for our portfolio companies. The practical demonstrations and real-world examples were invaluable.
Hadewych Cels
Owner, Karmijn Kapitaal
“Wouter presented a workshop at Protix and did it with great professionalism, clarity and depth. His ability to make complex AI concepts accessible to our team was impressive.
Kees Aarts
CEO, Protix
“Harnessing the power of AI for start-up discovery and evaluation is crucial. The sessions helped us understand how to integrate AI into our deal sourcing and due diligence processes.
Marcel Lubben
Investor, Brightlands Venture Partners
“After participating in the training, the value became clear. We now use AI-powered tools daily for research, analysis, and portfolio company support.
Silla Scheepens
Partner, Future Food Fund
“The session on generative AI during the recent Horecapact event was both enlightening and inspiring. The practical approach made AI accessible for our hospitality industry audience.
Tom Perizonius
Director, Horecapact
“The hands-on approach in developing a bespoke AI solution for email classification at Brill showcased their unparalleled expertise in turning AI theory into practical business solutions.
Bas Baas
VP of Technology, Koninklijke Brill
“Over 30 team members have been upskilled in Generative AI, thanks to Wouter's efforts. The training has fundamentally changed how our organisation approaches daily tasks.
Marcel Kerkmeester
Managing Director, LFE
“Wouter's venture capital sessions offered a unique blend of theory and practice. His deep understanding of both AI and the VC landscape made for an incredibly valuable experience.
Sophie Heijenberg
Investor, No Such Ventures
“Wouter's session was a key moment for our team at NV NOM. It helped us understand the practical implications of AI for our investment portfolio and regional development goals.
Marco de Jong
Manager Investeringen, NV NOM
“Wouter's session at the KVB Boekwerk event was both enlightening and inspiring, demystifying digital and AI concepts for over 300 of us.
Eveline Aendekerk
Directeur, Stichting CPNB
“The focused session on sales by the team was inspirational. Their approach to integrating AI into commercial processes gave us concrete next steps.
Arno de Jager
Head of Strategy, Strive by STX
“The hands-on approach has readied more than 40 community members for the AI revolution. The practical workshops were exactly what our tech community needed.
Thijmen and Joeri
Co-founders, Swaev
“De samenwerking is voor de medewerkers bij VMN Media een ware eye-opener. Door de praktische aanpak zien we nu dagelijks hoe AI ons werk efficiënter en creatiever maakt.
Erik Hoekstra
CEO, VMN Media
“The practicality of the masterclass was a refreshing change. It's tailored content like this that elevates our approach at Borski Fund.
Erica van Eeghen
Partner, Borski Fund
“The AI strategy session helped our executive team understand how generative AI can transform our global food travel operations across 35+ countries.
Rolf Geling
CFO UK, Ireland & Netherlands, SSP Group Plc
“In the dynamic landscape of digital transformation and AI product development, Wouter's guidance has been a cornerstone of success for our operations.
Rene Doup
CEO, Elastofirm
Meet the team
30+ AI experts. One mission.
A team of obsessed practitioners who can't stop discovering and can't stop sharing. Our multidisciplinary team combines decades of experience in AI strategy, consultancy, engineering, data science, and change management across multiple industries.

Chief Summit Officer
Wouter van Haaften
Founder

Operations Altitude Director
Marco Piazzalunga
Partner / COO

Head of Pathfinding
Greg Nieuwenhuys
Senior Partner

Transatlantic Expedition Lead
Arne Arens
Partner, US

Altitude Strategist
Hidde van den Bergh
Associate Partner

Senior Expedition Guide
Suzanne Legtenberg
Senior Manager

Climb Coordinator
Martine Uijland
Manager

Terrain Strategy Guide
Saskia Milsted
AI Strategy Consultant

Strategy Cartographer
Stephanie Köhlinger
Strategic Consultant

People Peak Guide
Anouk Kooijmans
People Lead

Creative Peak Visionary
Gideon Nagtegaal
Executive Creative Director

Automation Ascent Architect
Maarten Esser
Head of Automations
Ready to make it happen?
Every great AI initiative starts with a conversation. Tell us where you are.











