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Client-approved stories: what we did, how we did it, and what changed.

A bright fashion-accessories studio desk: elegant watches and minimalist jewellery on a tray, a mood board, and an open laptop in warm morning light
CLUSEApproved by the client

Fashion accessories / B2C and B2B

20 AI Champions, 140+ use cases, a whole company at AI speed

CLUSE, a Dutch fashion-accessories brand selling both B2C and B2B, wanted AI in the hands of the full company, not just a technical few. Across 5 four-hour sessions in a 10-week AI Champions programme, 20 AI Champions from across the company identified 140+ concrete AI use cases in their everyday work - and adoption went from near-zero to nearly everyone.

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