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  1. What We Do
  2. Make
  3. AI Assistants

meet the team

Work faster and more efficiently with our AI assistants

Four specialists, one team. Each assistant is a stand-alone product trained for a specific job. The more of them you put to work, the more time you get back for the things that matter most in your business.

Talk to salesThe line-up

Part of Make

Make, already built

Make turns your processes into working AI solutions. These four are the ones we needed ourselves. We built them first, we run our own company on them, and now we ship them to you.

Meeting Intelligence

becomes

Maia

Email Acceleration

becomes

Emile

Process Automation

becomes

Paulito

Prospecting

becomes

Kaicoming soon
See everything we build

The line-up

Four specialists. One team.

Each assistant handles a specific part of your daily workflow. Click through to see how they work.

Maia

Maia

Notetaker assistant

  • A different draft per meeting category, automatically
  • Stay focused on the client, Maia captures the rest
  • Draft ready in minutes, in your tone
  • Action items, agreements, and next steps in one place
More info
Paulito

Paulito

CRM assistant

  • Contacts extracted and linked automatically
  • Deals updated with context from every conversation
  • Duplicates detected and merged, no data lost
  • Processing happens automatically within minutes
More info
Emile

Emile

Mail assistant

  • Reminders scheduled automatically based on context
  • Every pending conversation tracked
  • Personalised draft ready in your Outlook
  • Reminder cancelled if a reply came in
More info
Kai

Kai

Coming soon.

  • Researches companies and contacts automatically.
  • Writes findings straight into your CRM.
  • Join the early access list.
More info
01 — Notetaker assistant

MaiaNever miss the moment again.

Maia processes your Fireflies meeting recordings and turns them into a ready-to-send follow-up email in your Outlook Drafts. In your tone, with the right context and attachments.

  • Works with Fireflies and Outlook.
  • Optional CRM contact sync (Pipedrive or HubSpot).
  • Drafts in your own tone of voice.
See how Maia works
Maia
Q4 planning
45:02
ChatPeopleRaiseReactViewNotesRoomsApps
CameraMicShareLeave
ECEmma Clarke
JBJames Bennett
OHOlivia Hayes
DRDaniel Reeves (you)
FFireflies.ai Notetaker
Search
New EmailDeleteArchiveMoveFlagSync
Favourites
Inbox
Drafts1
Sent
Archive
Sofia Lindberg10:31
Re: onboarding session
Finance09:58
Invoice 2041 approved
Tom Whitfield09:12
Slides for Thursday
IT notices08:40
Password expires in 14 days
To: Emma Clarke; James Bennett; Olivia Hayes
Follow-up: Q4 planning
Send

Hi Emma, James and Olivia,

Thanks for the session. Short recap of what we agreed, so nothing gets lost:

  • We keep the scope to the three workstreams and park the rest until January.
  • James picks up the budget overview and shares it before the end of the week.
  • Olivia checks capacity for the second workstream and flags it if it does not fit.
  • Emma aligns with the wider team on the new timeline.
  • We meet again in two weeks to go through the first numbers.

Let me know if I missed anything!

Kind regards,

Daniel Reeves

PipelineContacts
ECEmma ClarkeOperations lead · Northwind Trading · emma.clarke@northwind.example
Notes
Q4 planning
Date: Tuesday 14:00, 45 min
Recording: View meeting

Scope for Q4 held to the three workstreams. James shares the budget overview before the end of the week, Olivia checks capacity for the second workstream, and the wider team aligns on the new timeline. Next check-in in two weeks.

Ask Maia
Summarize my meetings with Emma from the last two weeks
Ask Maia · search_meetings

You had three meetings with Emma:

  • Weekly sync, Tuesday: the Q4 scope was approved
  • Client debrief, Friday: two follow-ups sit with you
  • 1-on-1, yesterday: the deadline moved to 12 May

Want the action items from these as a list?

Ask a follow-up…
  • Your meeting simply happens, the way it always does. The notetaker sits in quietly.
  • When it is over, you just leave. Nothing to start, nothing to remember.
  • A few minutes later, Maia has already done the work. This is your inbox.
  • In your Drafts, one new item is waiting.
  • It is the follow-up for the meeting you just left.
  • Open it.
  • The email is already written, in your own tone, addressed to everyone from the meeting.
  • Every decision and every next step is in there. Read it, change a line if you want.
  • And when it is right, you press send yourself. Maia drafts, you decide.
  • That is Maia. From meeting to sent follow-up, without typing a word.
  • Maia also keeps your CRM up to date. This is a contact, right after a meeting.
  • Maia wrote the meeting on their card: the title, the date, the recording and the summary.
  • Every person from the meeting gets this automatically. Open a contact, and the history is simply there.
  • Ask Maia works in your favourite AI chat, and can reach any meeting you have ever had.
  • It searches every meeting, not just the recent ones.
  • And it answers with the meetings the answer came from. You can keep asking from there.
Your meeting simply happens, the way it always does. The notetaker sits in quietly.0:00 / 0:20
02 — CRM assistant

PaulitoKeeps your CRM honest.

CC or forward a sales email to Paulito, and your CRM gets updated automatically. Contacts created, deals identified, notes written, duplicates merged.

  • Works with Pipedrive and HubSpot.
  • Works from a simple CC or forward.
  • Full audit trail of every change.
See how Paulito works
Paulito
OutlookInbox
ForwardReplyArchiveMove
ECEmma ClarkeRe: Q4 proposal

Thanks for sending it through and for the call last week.

Finance has signed off, so we can start in the first week of November.

We are happy to go ahead on the terms in your proposal.

SendDiscardAttach
Fromyou@yourcompany.com
Topaulito@yourcompany.com
SubjectFW: Re: Q4 proposal
From: Emma Clarke · Subject: Re: Q4 proposal

Thanks for sending it through and for the call last week.

Finance has signed off, so we can start in the first week of November.

We are happy to go ahead on the terms in your proposal.

Pipeline
Q4 proposal
Northwind Trading · 28,000 EUR
Qualified
Contact made
Demo scheduled
Proposal made
Negotiation
Won
📧 Email Pipeline Summary
💼 Deal matched: Q4 proposal
📊 Stage: Negotiation → Won
📊 Value: 28,000 EUR confirmed
Generated by Paulito · Triggered by: you@yourcompany.com
People on this dealNorthwind Trading
ECEmma ClarkeOperations leadAlready in your CRM
JBJames BennettFinanceAlready in your CRM
PSPriya ShahProcurementCreated
Linked to Northwind Trading
Ask Paulito
Which deals do I still have open?
Ask Paulito · list_deals

You have four open deals, 82,000 EUR in total:

  • Northwind Trading: 28,000 EUR, negotiation
  • Bramble & Co: 34,000 EUR, proposal sent last week
  • Kessler Logistics: 20,000 EUR, nothing for 21 days

Want me to put a note on the one that has gone quiet?

Ask a follow-up…
  • Somewhere in a thread, a client says yes. Normally someone still has to put that in the CRM.
  • With Paulito, you hit Forward, like on any other email.
  • You type Paulito as the address.
  • And send. That is the whole interaction.
  • Paulito reads the thread and finds the deal it belongs to. It was sitting in Negotiation.
  • It moves the deal to Won, and it only does this when it is confident.
  • And it leaves a note with everything it did, so you can always check it.
  • The same thread names people. Paulito searches your CRM before it writes anything.
  • People it already knows are matched, never duplicated.
  • Only who is genuinely new gets created.
  • And everyone ends up linked to the right organisation.
  • Ask Paulito works in your favourite AI chat, on the same live pipeline.
  • It reads your deals as they are right now.
  • And it tells you which one has gone quiet. You can act on it from the chat.
Somewhere in a thread, a client says yes. Normally someone still has to put that in the CRM.0:00 / 0:17
03 — Mail assistant

EmileFollow-ups, on autopilot.

BCC Emile on an email you just sent. If the other side doesn't reply, he writes a reminder draft and places it in your Outlook. If they do reply, he stays quiet.

  • Works in Outlook, via a simple BCC.
  • Checks the thread before reminding.
  • Stays silent when they already replied.
See how Emile works
Emile
Outlook
Send
Toemma.clarke@northwind.example
Bccemile@yourcompany.com
SubjectQ4 proposal

Hi Emma,

Attached is the proposal we went through on Tuesday. Let me know what you think of it.

Emile · Execution logs
Processed
24
Success rate
100%
DateRecipientReasonStatus
Today, 09:12emma.clarke@northwind.exampleQ4 proposalNo reply after 5 daysReminder drafted
Drafted reminder
Re: Q4 proposal

Hi Emma,

Just a short follow-up on the proposal I sent last week.

Happy to walk through the scope again if that helps. Shall we plan a short call?

Today, 09:12james.b@bramble.examplePricing questionThey replied on MondaySkipped (replied)
Yesterday, 16:40p.shah@kessler.exampleContract draftReminder set for TuesdayScheduled
Search
Inbox
Drafts1
Draft09:12
Re: Q4 proposal
Hi Emma, just a short follow-up on the proposal I sent last…
To: Emma Clarke
Re: Q4 proposal
Send

Hi Emma,

Just a short follow-up on the proposal I sent last week.

Happy to walk through the scope again if that helps. Shall we plan a short call?

Ask Emile
What follow-ups am I still waiting on?
Ask Emile · get_upcoming_reminders

Three are still open:

  • Emma Clarke, Q4 proposal: reminder Tuesday
  • Bramble & Co, pricing question: reminder Thursday
  • Kessler Logistics, contract draft: 9 days, no reply yet

Want me to move the Kessler one to Monday?

Ask a follow-up…
  • This is an email you are about to send, and it asks for an answer.
  • The only new thing you do: type Emile in the BCC.
  • Then send it, as always. From here, Emile watches this thread for you.
  • Emile keeps an eye on every thread you gave it, so your inbox stays in focus.
  • Did they reply? Then Emile skips the thread and stays quiet.
  • Days of silence? That one gets a reminder drafted.
  • Drafted means written. Emile has already composed the reply, in the same thread.
  • And here it really is, in your own Drafts. Emile wrote it, you press send.
  • Ask Emile works in your favourite AI chat, on the follow-ups it is holding for you.
  • It reads what is still open, and what is due when.
  • And you can move or drop a reminder without leaving the chat.
This is an email you are about to send, and it asks for an answer.0:00 / 0:06
04 — Prospect assistant

KaiPipeline, on demand.

Kai researches your prospects automatically - company info, LinkedIn profiles, recent news - and writes it all into your CRM before you even open the deal.

  • Researches companies and contacts automatically.
  • Writes findings straight into your CRM.
  • Join the early access list.
Get early access
KaiComing soon.
Talk to sales

Let's put one, or all four, to work.

Pick the one that solves your most annoying problem, or put all four to work. Either way, the first conversation takes 30 minutes and costs nothing.

  • Running in your stack within 14 days.
  • Your data stays in the EU and is encrypted.
  • Bundled pricing when you hire more than one assistant.
30-minute intro call

Book a call.

We'll talk through your use case, which assistant fits best, and how setup would work for your team. No form to fill in, pick a time that works.

Book 30-minute call

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